Disney teams up with Target to launch FRIDAY NIGHT MOVIE to bring families more entertainment with less interruption, airing movies across ESPN, Freeform and FX from April 10 to May 1. Featuring an array of family favorites such as “Charlie and the Chocolate Factory” and “Iron Man 2,” Friday Night Movie brings households together in these times of change and uncertainty, and delivers beloved films to families in the comfort of their homes.
Content featured in the limited ads provides commentary and entertainment including trivia and newly recorded interviews with ESPN talent such as Louis Riddick and Mike Golic Sr. – all brought to viewers by Target. In addition, PSAs and custom content featuring Freeform talent will air on the network – encouraging togetherness while staying at home.
“We know many families are looking for different ways to spend time together in the comfort of their own homes,” said Rick Gomez, Target executive vice president and chief marketing, digital and strategy officer. “Target is proud to partner with Disney to offer Friday Night Movie, giving families another option as they stay home and stay safe.”
Disney Advertising Sales’ ad unit, CreativeWorks, developed inventive custom content spots, including a piece to run during “You Don’t Know Bo” on ESPN, using videos of ESPN talent, who filmed in their own homes, reflecting on the legacy of Bo Jackson. These interviews will continue throughout the program leveraging ESPN talent and, on occasion, athletes.
“Disney is committed to continuously providing families entertainment especially during these unprecedented times,” said Wendell Scott, senior vice president, Disney Advertising Sales. “Together with Target, we’re meeting families where they are in their homes and delivering fun and exciting movies with a limited commercial experience.”
Read the full Friday Night Movie schedule below:
Friday, April 10
Freeform: “Back to the Future”
ESPN2: “You Don’t Know Bo”
Friday, April 17
Freeform: “Guardians of the Galaxy”
ESPN2: “The Book of Manning”
FX: “Transformers: The Last Knight”
Sunday, April 19
FX: "Jumanji: Welcome to the Jungle"
Friday, April 24
Freeform: “Charlie and the Chocolate Factory”
Friday, May 1
Freeform: “The Intern”
FX: “Iron Man 2”