As president of Hulu within Disney's Direct-to-Consumer & International (DTCI) segment, Kelly Campbell manages Hulu’s suite of on demand and live streaming businesses.
Campbell previously served as Chief Marketing Officer of Hulu where she led Hulu’s overall marketing across the SVOD and Live TV businesses. Campbell led a team of marketers who were responsible for creating and executing initiatives across brand, creative, subscriber growth, entertainment publicity, consumer research and viewer experience. As CMO, Campbell worked closely with the company’s technology, distribution, content and product leaders to ensure that Hulu’s consumer proposition and brand was reflected in every aspect of the Hulu experience.
Prior to joining Hulu, Campbell served as Managing Director of Global Growth Marketing for Google Cloud and was responsible for driving awareness, acquisition and same-store growth for Google Cloud products. Campbell also held multiple senior marketing roles at Google during her decade-long career there. Before that, Campbell worked in investment banking for JPMorgan Chase.
Campbell has earned several accolades for leading Hulu’s marketing efforts, including being honored as one of Business Insider’s Most Innovative CMOs, Cynopsis Media’s Top Women in Digital Media, AdAge’s Women to Watch and FierceCable’s The Fierce 50: Executives Reshaping the Business of PayTV. Most recently, she was awarded a spot on Forbes’ Most Influential Global CMOs list for embracing transparency in influencer marketing.
Campbell holds an MBA from Harvard Business School and a bachelor of science degree from Vanderbilt University.